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Alexandru Serban is a seasoned retail management professional with extensive experience at Ellis Brigham Mountain Sports, where the role of Retail Manager has been held since November 2016. Key achievements include increasing turnover by 25% and maintaining a 100% staff engagement level through effective coaching and a customer-centric strategy. Proficient in operational compliance, stock control, and team development, Alexandru has successfully led initiatives resulting in zero customer complaints in 2021 and significant cost savings in scheduling. Alexandru also possesses a strong educational background, including a Master's in Public Relations and multiple certifications in Marketing and Human Resources Management. Prior roles in various capacities, including IT Administrator and Sales Supervisor, further enhance Alexandru's comprehensive skill set.