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Bethan Cummings is a seasoned professional in social media and influencer management with a strong background in marketing. Currently serving as the Social Media and Influencer Manager at Elizabeth Scarlett since January 2025, Bethan also holds an Associate position at CIM | The Chartered Institute of Marketing, contributing to learning and development programs. Previous roles include Partnerships, Influencers & Social Media Manager at allplants and Content and Social Executive at THG, with experience in both UK and US markets. Bethan's marketing journey began with a marketing internship at BLUR in New York City during a gap year from undergraduate studies, leading to progressive roles in sales and marketing. Bethan holds a Master of Science in International Marketing with Digital Marketing from Heriot-Watt University and a Bachelor of Science in Food Marketing and Nutrition from Newcastle University.