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Craig Rich is a seasoned professional with extensive experience in business analytics and innovative solutions. Currently serving as Managing Partner for Business Analytics and Innovation at Elixirr Digital, Craig previously held the position of Senior Vice President at iOLAP, a firm specializing in Big Data and analytics consulting. Prior to that, Craig was Vice President and Partner at IBM, where leadership responsibilities included overseeing the North American SAP Business Analytics Practice. Craig's earlier career includes significant roles at PricewaterhouseCoopers and PriceWaterhouse, focusing on business intelligence. Craig holds a Bachelor of Science degree from The University of Texas at Arlington and has an educational background from the University of Oklahoma.