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Driss Chhayra is a seasoned executive specializing in sales and management within the technology sector, currently serving as Regional Director for EMEA North and BeNor at EDB since December 2023, and as a member of EliteGTM since March 2024, where the focus is on building a network for SaaS/Software sales. Previously, Driss held notable positions such as Sales Director for Continental EMEA at Harness, Regional Vice President for Benelux and Nordics at Lacework, and Area Vice President at Splunk, where contributions included enhancing decision-making through machine learning solutions. Driss's career also encompasses leadership roles at Veritas Technologies LLC, BMC Software, HP Software, EMC, and Cognos, showcasing a consistent track record of driving sales and managing strategic accounts across various EMEA regions. Educational credentials include a Post-HBO in Logistiek Management from Amsterdam University of Applied Sciences and an HBO in Bedrijfskader from HU University of Applied Sciences Utrecht.