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Alessandro Lima is an accomplished entrepreneur and educator, serving as Founder and CEO of Buzzmonitor since January 2012 and E.life since January 2004, companies recognized for their expertise in social media monitoring and analysis. With a strong background in marketing and communication, Alessandro founded Digital Branding and was instrumental in creating the first online research institute in Brazil, Diga-me.com. Previous roles include Content Manager at Mundi Multimídia, where significant educational materials were produced, and Communication Specialist at Votorantim, focusing on executive training materials. Academically, Alessandro holds a Master's degree in Public Relations/Publicity from USP and a Bachelor's degree in Journalism from Universidade Federal de Pernambuco.