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Michael Southworth has a diverse work experience spanning various industries. Michael co-founded and served as CEO of Elemerce since November 2014, focusing on customer acquisition and revenue growth for partner brands. Prior to that, they founded xpatico in 2005, specializing in integrated supply chain solutions for DTC, MLM, and Retail CPG companies. In 2014, they also founded Autobahn GP, an exclusive racing club for entrepreneurs and business leaders. Additionally, they founded Xtreme Angel, a lifestyle apparel line for girls who love action sports, in 2004. Michael began their career at Kinko's as a Major Account Manager from 1993 to 2001.

Michael Southworth attended Moorpark College and then went on to study at Pardee RAND Graduate School.