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Dr. Elena Ehrensperger is an accomplished professional in customer insights and marketing, currently serving as the Leiterin Customer Insights at Elektro-Material AG since October 2020. With a diverse background in research and analysis, Dr. Ehrensperger has held various positions including Customer Insights Manager and Customer Data Analyst. Previous experience includes a significant tenure at the University of Bern from July 2013 to August 2020 as a Senior Researcher and Associate Researcher. Earlier roles involved market research at GfK and tutoring at the University of Zurich. Dr. Ehrensperger holds a Doctorate in Marketing and a Master of Science in Marketing from the University of Bern, as well as a Bachelor of Science in Communication Studies, Management, and Economics from the University of Zurich.