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Colleen Nuffer is an accomplished professional in integrated planning and media strategy, currently serving as Senior Director of Integrated Planning at Electronic Arts (EA). Nuffer has previously held titles such as Director of Media Strategy and Director of Global Media at EA, showcasing extensive experience in leadership roles. Prior to EA, Nuffer worked at Carat as Director of Communications Planning, Associate Director of Communications Planning, and Media Supervisor, as well as in brand media at The Richards Group and international marketing at Viacom. Nuffer holds a Bachelor of Business Administration in Business Marketing from The University of Texas at Arlington.