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Abi Lloyd-Jones is a Marketing Manager at Electron since October 2023, bringing significant experience from previous roles including Senior Marketing Executive at Goodlord, where a customer marketing function was established and marketing strategies were informed through stakeholder collaboration. Prior to that, as an Assistant Brand Manager at adam (HTT), Abi led brand strategy for a tech start-up, achieving a successful product relaunch and securing £500k in funding. Additional experience includes a role in customer support with Ava Choices and a brief internship at Bright Network, enhancing skills in commercial strategies. Abi holds a Bachelor of Science in Psychology from the University of East Anglia and has engaged in various student ambassador roles, showcasing strong interpersonal and organizational skills.