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Katherine Contreras possesses extensive experience in digital monetization and product management, currently serving as Gerente de Monetización, Suscripciones y CRM at El Cronista since October 2018. In this role, Katherine develops strategies for digital product monetization, including subscription models, and participates in business planning for new market ventures. Previous positions at El Cronista include leadership roles in digital product development and programmatic strategies. Prior to this, Katherine worked at C.A. Diario Panorama, overseeing digital business coordination and marketing strategies from December 2011 to April 2018, and held various roles in sales and statistics at several organizations earlier in their career. Katherine completed a Master of Business Administration at Universidad del CEMA in December 2023 and holds a degree in Business Administration from Universidad Rafael Urdaneta.