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Alexander Granz is an accomplished professional with extensive experience in product development and management within the automotive and telecommunications sectors. Currently serving as Head of Product at Audi Business Innovation GmbH since January 2014, Alexander specializes in agile product management and business architecture. Previous roles include Associate Partner and Principal Director at Batten & Company, focusing on customer relationship management and digital marketing, alongside various managerial positions at Deutsche Telekom AG and T-Mobile. With a strong background in brand strategy, customer insights, and corporate valuation, Alexander has also contributed to academia as an Associate Fellow at Boston Consulting Group. Educational credentials include a diploma in Marketing and International Taxation from the University of Bayreuth and management studies from BBDO University and Hyper Island.