Alejandro Soto has a strong background in business development, strategy, and analytics. With extensive experience in leading roles at companies like El Corte Inglés, InLoyalty, and Capgemini, Alejandro specializes in customer data growth, loyalty programs, intellectual property-based business acceleration, digital transformation, and organizational innovation. Having completed various executive programs in leadership, big data, and eBusiness, Alejandro is a skilled professional in maximizing customer value and driving business performance through data-driven insights.
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