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Martha Paredes is an experienced marketing and sales professional with a strong background in the hospitality industry. Currently serving as the Director of Marketing and Public Relations at El Cielo since November 2019, Paredes previously held the position of Director of Sales & Marketing at Presidente InterContinental Guadalajara from February 2010 to November 2019. In this role, Paredes was instrumental in creating a new sales structure, coaching teams to achieve goals, and developing sales and marketing strategies for various business segments. Prior to that, Paredes managed a team in Cozumel, overseeing revenue-generating actions and external communications with key stakeholders. Education credentials include studies at Univa.