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Gordana Lalic has extensive experience at EKO SERBIA since November 2002, holding various roles including Procurement Supervisor, Sales Administration Officer, Project Team Lead, B2B Manager for corporate clients, Category Manager in non-fuel retail, and NFR Supervisor and Coordinator. Responsibilities include sales reporting and analysis, customer relationship management, project governance for new card and application development, customer acquisition, and establishing mini markets at petrol stations. Prior to EKO SERBIA, Gordana worked as an Administrative Assistant at TTL Trading and as a Technical & Administrative Secretary at Emporium Export-Import. Educational qualifications include a Bachelor's degree in Modern Greek language and literature from the University of Belgrade and attendance at several educational institutions, including II Belgrade Gymnasium and Zemun Economic High School.