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Joe Tertel is a seasoned marketing professional with extensive experience in digital and performance marketing. Currently, as the Senior Director of Consumer & Performance Marketing at Eko since November 2021, Joe leads the development of the Direct-to-Consumer marketing strategies and Ecommerce business. Prior to this role, Joe held various positions at Rite Aid from October 2013 to November 2021, including Director of Digital Marketing and Director of Ecommerce and Direct Marketing, where Joe managed a comprehensive array of digital marketing initiatives. Joe’s earlier career includes significant contributions as a Senior Digital Marketing Consultant at JPL, and as an e-Marketing Specialist at MarginPoint, Inc. Joe holds a Master's degree in Business Administration with a focus on Marketing from Penn State University and a Bachelor's degree in Graphic Design, along with an Associate's degree in Advertising Art, both from Pennsylvania College of Technology.