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Juan Muñoz-Baroja is a seasoned communication professional and journalist with extensive experience in strategic brand development and reputation management. As a founding partner of ComunicaSS, Asesoria de Comunicación since March 2016, Juan has focused on comprehensive communication advisory services. Concurrently, Juan collaborates as a journalist and panelist for political and social programs at EITB, the Public Television of the Basque Country. Previously, Juan served as the Director of Communication for the Basque People's Party, managing media relations and electoral strategies, and has held roles at the Ayuntamiento de Donostia-San Sebastián and El País. Juan holds a Master's degree in journalism from Universidad Autónoma de Madrid and a Licentiate in Information Sciences from Universidad Complutense de Madrid.