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Rory Brett is a Principal at Eight Inc., serving as a Creative Principal for the APAC region since October 2021, after a notable tenure at Jack Morton Worldwide as VP and Group Creative Director. Rory has led strategic initiatives for high-profile clients across the APAC landscape, including Bupa, P&G, AIS, and Bangkok Bank. With experience in leading creative teams for renowned brands such as Netflix, Mastercard, and Unilever, Rory has a strong background in design and has contributed to industry discussions at Spikes Asia, exploring the intersection of AI and creative experiences. Educational qualifications include a BA in Industrial Design and Technology from Loughborough University, supplemented by studies in Transmedia Storytelling at UNSW and additional educational pursuits at UCL and Sutton Valence School.