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Zachary Anesbury is a Senior Lecturer in Marketing at the University of South Australia and a Senior Marketing Scientist at the Ehrenberg-Bass Institute. With a strong background in market research, Zachary has extensive experience in teaching, coordinating courses, and conducting specialized research projects. Zachary's educational qualifications include a Doctor of Philosophy in Marketing, a Masters by Research in Marketing, and a Bachelor of Business (Honours) in Marketing. Anesbury's expertise in consumer behavior and brand growth has led him to advise international firms such as Coca-Cola and Unilever.