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Nicole Hartnett is an accomplished professional with a strong background in marketing and advertising. Currently serving as Associate Editor at the Journal of Advertising Research since July 2023, Nicole has also held the position of Senior Marketing Scientist at the Ehrenberg-Bass Institute since July 2005, where a focus lies on developing innovative projects to enhance evidence-based marketing practices. Nicole's academic roles at the University of South Australia include Senior Research Fellow and Academic Tutor, delivering courses in Market Analysis, Advertising, and Brand Management. Educational credentials include a PhD in Advertising, a Master of Business in Marketing, and a Bachelor of Management in Marketing, all obtained from the University of South Australia. Additionally, Nicole contributed as a Committee Member at the Australian Marketing Institute from July 2018 to March 2019.