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Nicole Ito is a seasoned marketing professional with extensive experience in search engine marketing (SEM) and digital advertising. Currently serving as a Senior SEM Analyst at eHealth, Inc. since May 2022, Nicole previously worked at Malwarebytes as a Growth Marketing – Paid Search Senior Specialist, where responsibilities included managing search engine campaigns to enhance revenue and brand visibility. Prior to that, Nicole held various roles at AIG Direct, culminating as a Senior SEM Specialist, where multi-million dollar campaigns were overseen. Nicole's earlier experiences include positions as a Media Buyer and Marketing Coordinator at AIG Direct and as a Marketing Assistant at Sierra College. Nicole holds a Bachelor of Science in Business Marketing from the University of Phoenix and multiple associate degrees from Sierra College, showcasing a strong educational foundation in marketing and business administration.