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Jim Lawrence has a robust background in brand and integrated marketing, currently holding a position at eHealth, Inc. since 2023. Prior to this role, Jim contributed to 23andMe from 2019 to 2023 in the same capacity. Jim's career includes significant experience at eBay as Director of Marketing Strategy from 2016 to 2019, where responsibilities included leading integrated marketing initiatives and strategic direction. At Target, from 2010 to 2015, Jim served as Head of College Marketing and later as Head of Entertainment Marketing, spearheading impactful campaigns and strategies that enhanced brand relevance and cultural positioning. Jim's early career at Best Buy from 2001 to 2009 involved managing marketing strategy and communications, overseeing cross-functional teams to execute effective consumer campaigns. Jim is an alumnus of Creighton University.