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Sarah Wafa is an accomplished marketing professional with extensive experience in digital marketing and content management. Currently serving as the Marketing Section Head at eHealth since August 2023, Sarah develops and implements marketing strategies while conducting market research. Sarah previously held roles at IBM as a Conversion Strategist for EMEA, where responsibilities included overseeing the buyer journey and driving customer growth through data-driven marketing activities. Additionally, Sarah served as a Web Content Manager at HSBC, managing website content and enhancing user experience across various digital platforms. Earlier roles included positions as a Project Admin and Senior Workforce Analyst at Teleperformance Egypt, as well as freelance content writing. Sarah holds an MBA from Edinburgh Business School and various certifications in digital marketing and project management.