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The Creative Team at EGT Digital is responsible for developing innovative and engaging game concepts across all online gaming verticals, including sportsbook, casino, and lottery. They collaborate closely with other departments to ensure that the visual and interactive elements of games resonate with players and align with market trends. By leveraging their creativity and industry knowledge, the team plays a vital role in enhancing the overall gaming experience and supporting the company's mission to deliver cutting-edge iGaming solutions.