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Nicky Persico has extensive work experience in the marketing and retail industries. They worked as a Client Director at eg+ worldwide from 2016 to the present. Prior to that, they served as the Head of Retail (Sony) at Tag Worldwide from 2012 to 2016. They also held positions such as Account Director at The Marketing Store from 2011 to 2012, Account Director at Crayon Retail from 2009 to 2011, Senior Account Manager at Hicklin Slade & Partners from 2007 to 2009, and Marketing Manager at Nando's Restaurants from 2002 to 2006.

From 1994 to 1997, Nicky Persico attended the University for the Creative Arts, where they pursued a degree in Packaging Design & Marketing. They successfully completed their studies and obtained a 2:1 degree.