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Prachi Bist is an accomplished jewelry professional with over 15 years of experience in the luxury retail sector. Prachi currently serves as the Assistant Boutique Manager at Effy Jewelry since November 2021. Prior to this role, Prachi worked for Starboard Cruise Services (LVMH) from April 2012 to April 2022 as a Fine Jewelry Specialist following a position as a Sales Associate at the same company from April 2010 to 2012. Earlier in the career, Prachi was the Retail Brand Manager for Lladró at The SPA Group from June 2006 to February 2010. Academically, Prachi holds a Bachelor of Commerce degree from St. Thomas's College, completed between 2005 and 2008, and has education from St. Thomas College in Dehradun, attended from 1999 to 2005.