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Paula Guevara is a seasoned marketing professional currently serving as a Marketing Project Manager and Senior Strategist at Effiqs, specializing in B2B SaaS consultancy. With a robust background in managing digital marketing campaigns, client communication, and performance tracking, Paula has previously held roles including Marketing Associate at CreateMe, where brand awareness and lead generation campaigns were executed, and Project Manager at Demand Frontier, responsible for organizing large virtual summits. Additional experience includes clients' success management and marketing data analysis with a focus on B2B strategies. Paula holds a Bachelor's degree in Marketing from Universidad EAFIT and an Especialización en Gerencia Comercial from Universidad de La Sabana, complemented by studies at Universidad de Málaga and Cámara de Comercio de Antioquia.