Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. 

Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them. 

Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.

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Marketing

Effie Worldwide

Effie Worldwide's headquarters in New York, NY, United States

Traci Alford

Sally Preston

Lauren Eberhardt

Luca L.

Alex Haoyu X.

The Judging and Jury Team at Effie Worldwide is responsible for the evaluation and selection of the most effective marketing programs globally. This team, composed of experienced marketing professionals and experts from various regions, rigorously assesses submissions for the Effie Awards, ensuring that only the most impactful and innovative campaigns are recognized and celebrated for their excellence in marketing effectiveness.

Judging and Jury Team

The Marketing and Operations team at Effie Worldwide is responsible for driving the visibility and effectiveness of the organization's programs and initiatives. This team handles the coordination and execution of major events like the Effie Awards, manages strategic relationships and partnerships, and oversees the creation and dissemination of brand content. They ensure operational efficiency, support growth and innovation initiatives, and use data insights to enhance marketing programs. Their collective efforts ensure that Effie continues to lead, inspire, and champion effective marketing practices globally.

Marketing and Operations

The Leadership Team at Effie Worldwide is responsible for guiding the organization’s strategic vision and ensuring its mission of championing marketing effectiveness is upheld globally. This includes overseeing international development, managing programs, events, and operations, driving growth and innovation, and maintaining effective leadership within key regions such as Greater China. They steer the organization’s efforts in recognizing, educating, and celebrating the most effective marketing practices and practitioners worldwide.

Leadership Team

The International Development team at Effie Worldwide is responsible for expanding Effie's global footprint and ensuring the consistent application of Effie's standards and practices across all international markets. This team collaborates with over 50 partner organizations worldwide to identify and celebrate effective marketing programs. They also manage relationships with international stakeholders, facilitate the entry of new markets, and support the global community of marketing practitioners through various initiatives and educational programs.

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Effie Worldwide

Org chart

Teams

Judging and Jury Team

Marketing and Operations

Leadership Team

International Development

Offices

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Effie Worldwide

Org chart

Teams

Judging and Jury Team

Marketing and Operations

Leadership Team

International Development

Offices

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