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Michael Lee is an experienced professional in the energy efficiency and marketing sectors, currently serving as the Strategic Initiatives Program Lead at Efficiency Manitoba since July 2020. In this role, Michael leads a team focused on Solar and Heat Pump rebates and oversees Demand Response programming development. Prior to this, Michael held various positions at Manitoba Hydro from 2012 to 2020, including Marketing Specialist, where responsibilities included managing a retail-based energy efficiency program and collaborating with various retail partners. Additional roles at Manitoba Hydro involved conducting market evaluations and supporting program planning and marketing. Earlier in Michael's career, a position as a Fleet Analyst at Xerox Canada involved optimizing print environments for major accounts. Michael holds a Bachelor of Commerce degree in Marketing from the University of Manitoba, earned between 2007 and 2012.