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Siem Konings is a seasoned marketing professional with extensive experience in performance marketing and digital strategies. As Performance Lead at Effecty.nl since May 2021, Siem specializes in performance marketing, focusing on search engine advertising. Previous roles include Performance Marketeer at WEPA and Graduation Student at GHS Automotive. Siem also served as a Student Assistant at Fontys Hogescholen, guiding second-year students in their projects, and completed an internship in Marketing & Communication at Jalema BV, where research was conducted on marketing and content opportunities on Amazon. Siem holds a degree from Fontys University of Applied Sciences, with a minor in E-preneurship, E-commerce & E-fulfilment, and has a strong educational background in economics and society.