Yiyi Xu is a skilled software support engineer currently employed at Effectory since July 2024. Prior experience includes serving as a Technical Support & Onboarding Specialist at Convious from December 2022 to June 2024, where responsibilities involved enhancing sales and marketing strategies for the leisure industry. Yiyi also worked at Just Eat Takeaway.com as a Tech (Live) Operation Support from November 2021 to November 2022, providing advanced logistics and customer service support. Previous roles include a Sales Associate at the LEGO Group and a Marketing Specialist Freelancer at 1+1 Creative, where Yiyi focused on digital marketing for a Dutch electric vehicle start-up. Educational qualifications include a Master’s Degree and a Pre-master Program in Communication Studies from the University of Twente, as well as a Bachelor's Degree in International Communication and Media from HU University of Applied Sciences Utrecht. An exchange program at Sungkyunkwan University further enriched Yiyi's academic background in Mass Communication and Journalism.
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