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David Francis has a diverse work experience, starting as a Web Developer with Atolis Comtec in 2006. David then worked as a Software Commissioning Engineer for Fujitsu Technology Solutions in 2008. In 2009, they became the SEO & Web Design Manager at Easy Internet Services and Solutions. Their most recent role was as the Head of Marketing Services at effect digital starting in 2014.

David Francis completed their education at De Montfort University from 2004 to 2008, where they pursued a degree in Internet Computing. Prior to that, they attended Chesham Grammar School from 1999 to 2004, obtaining A/AS Level GCE & GCSE qualifications. David also holds several additional certifications in Google Analytics and Google AdWords from Jellyfish, with the most recent certifications obtained in 2022.