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Xiomara Rodríguez is a seasoned performance marketing analyst currently working at Ualá since July 2020, where responsibilities include managing digital ad strategies for user acquisition and activation while handling budget allocations in USD. Prior experience encompasses various roles at Festival del Bien Público, focusing on community management to stimulate discourse on social issues, and as an account executive at Premium Communications, providing innovative marketing solutions to the pharmaceutical industry. Additional roles include sales advisory for e-commerce at Cocina con Valentino, marketing assistance at Torrente Cocinas, and founding a virtual bakery, Azúcar Morena. Xiomara holds a Bachelor’s degree in Business Administration with a concentration in Marketing from Universidad Rafael Belloso Chacín and has completed specializations in digital marketing and advanced community management.