Helena Boada Peir車 is a seasoned professional in marketing and business administration with extensive experience at EF Education First, where roles included Marketing Automation Director, Product Owner for the Sales Pillar, Digital Insights Manager, Digital Marketing Analyst, and Junior Website Marketing Manager. Additionally, Helena served as Product Owner for the website at EF Academy and founded WeeKIT. Early career experience includes a position as a Student Counselor at English Summer S.A. Helena holds a Bachelor's degree in Business Administration and an MBA from Esade, along with an exchange program in MSc Marketing from Aalto University.
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