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Ebba Cronqvist is a Product Manager at Ripe since May 2023, contributing to the conversion of qualified product users into paying customers for B2B SaaS teams. Previously, Ebba co-founded and served as CEO/CPTO of Buzz, a menu bar app designed to streamline developers' workflow, and Stikkling, a C2C marketplace for collector's house plants. Ebba also founded On Edge, growing a community of over 20k members. Earlier experience includes internships as a Business Controller at H&M and Accenture, where data analysis influenced purchasing strategies and AI project formulation, and a role as a Sustainability Campaign Strategist at Tetra Pak. Ebba holds degrees from The Faculty of Engineering at Lund University and Instituto Superior Técnico.