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Cathy Hafkus is an accomplished marketing professional with extensive experience in marketing operations and strategy. Currently serving as the Senior Manager of Marketing Operations and Strategy at EDUCAUSE since January 2010, Cathy oversees the marketing automation platform, conversion and attribution tracking technology, data interpretation, and campaign strategy support for the marketing team. Prior to this role, Cathy held various marketing positions at AORN from March 2004 to December 2009, including Marketing Operations Manager, Marketing Manager, and Marketing Communications Manager. Cathy holds a Bachelor of Business Administration in Marketing from the University of Colorado Boulder.