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Carmen Beunza González is a skilled marketing professional with extensive experience in brand management and strategic marketing across the beverage and fashion industries. Currently serving as the Regional Brand Marketing Manager at Edrington since September 2024, Carmen focuses on growth plans for the company's portfolio in the European Hellenic cluster. Prior to this role, Carmen was a Senior Global Brand Manager at Pernod Ricard, developing marketing strategies for upscale brands like Royal Salute and Maison Martell, and previously held positions including Global Omnichannel Manager and Digital Communications & Brand Manager at Grupo Freixenet. Carmen's career also includes experience as a freelance writer for VEIN Magazine and a communications assistant for R&R Fashion Showroom. With a solid educational background that includes a degree in Humanities-Communication from the University of Deusto and ongoing studies in Fashion and Luxury Management at Università Bocconi, Carmen is well-equipped with skills in communication, marketing, and conflict resolution.