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Reva Lucia has extensive work experience in the advertising and ad operations industry. Reva started their career as a Media Relations Assistant at Villanova University in 2004. Reva then moved on to various roles at CBS Interactive (formerly CSTV), including Ad Ops Coordinator, Coordinator of Client Services, and Web Editor. At PointRoll, they worked as an Account Manager, focusing on managing client expectations and providing recommendations for successful rich media advertising campaigns. Reva also held the position of Manager of Ad Operations at iExplore, where they oversaw ad operations.

In 2010, Reva joined SEASON, a Silver Chalice Company, as the Director of Ad Operations. Reva was responsible for building and launching digital advertising businesses and asset monetization. Reva reached over 70 million unique users a month.

From 2013 to 2017, Reva worked at Kelley Blue Book as an Ad Operations Solutions Specialist and later as the Lead Ad Platforms Specialist. Reva was involved in managing ad platforms and ensuring the successful execution of ad campaigns.

Currently, Reva Lucia is working at Edmunds as the Senior Advertising Technical Operations Manager. Reva started in 2017, initially as the Advertising Technical Operations Manager, and later assumed their current role.

Reva Lucia began their education at Concord High School, where they completed their secondary education from 1995 to 1999. Reva then attended the University of Miami from 1999 to 2001, although no degree was obtained during this time. Following that, Reva pursued a Bachelor of Science degree in Advertising at the University of Illinois Urbana-Champaign, graduating in 2003.

In addition to their formal education, Reva received two certifications in IAB Digital Ad Operations. Reva obtained these certifications from the IAB in April and May of 2014.