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James Leppan, CDME, currently serves as the Senior Manager of Destination Development at Explore Edmonton Corporation, a position held since March 2023. In this role, James focuses on promoting Edmonton's tourism experiences by collaborating with local businesses, operators, attractions, and festivals to develop authentic products. Prior to this, James held various managerial positions at Travel Alberta, including Manager of Destination Development for the Edmonton Region and Fort McMurray Wood Buffalo, and Manager of Experience Development for Alberta North. James also has experience as Executive Director of the Grande Prairie Regional Tourism Association and was a Managing Partner at Impact Print & Promo Inc. Additionally, James served as General Manager at TrimFX Sign & Design. Education was completed at the University of South Africa, and Riverside High School in Vereeniging, South Africa.