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Alessandra Generali is an experienced marketing and brand management professional, currently serving as the Head of Brand Management at Editoriale Domus S.p.A. since February 2017, overseeing economic performance across various brands including Il Cucchiaio d'Argento and Ruoteclassiche. Prior roles at RCS MediaGroup, spanning from November 2004 to February 2017, include Senior Product Manager positions for multiple publications where responsibilities included product launches and advertising planning. Earlier experience at Arnoldo Mondadori Editore involved managing marketing activities for TV Sorrisi e Canzoni. Alessandra Generali holds a degree in Political Science with a focus on Political Communication from Università di Pavia and has completed a postgraduate specialization course at SDA Bocconi.