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Abdul Careem, with a Bachelor of Science in Business Administration from the University of Sri Jayewardenepura and a Master of Science in Information Technology from the University of Moratuwa, has extensive experience in business consulting, marketing, and neuromarketing. Currently serving as the CEO and Business Consultant at Inotrend International since May 2001, Abdul Careem specializes in helping businesses enhance sales and growth strategies. Additionally, Abdul Careem is a Visiting Lecturer at Edith Cowan University - Sri Lanka as of October 2023. Prior to these roles, Abdul Careem worked as an Assistant Marketing Manager at Business Micro Solutions (Pvt) Ltd and an Assistant Sales Manager at Startel (Pvt) Ltd, managing teams and promoting telecommunications services. Abdul Careem's credentials are further supported by membership in the Chartered Institute of Marketing (FCIM-UK).