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Lucy Hitchinson is a seasoned sales professional with extensive experience in retail market intelligence and strategic account management. Currently serving as a Senior Sales Executive at EDITED, Lucy previously held roles such as Strategic Account Director at MakerSights, Commercial Director at Scope, and various positions at Launchmetrics, WGSN, i2i Events Group, and Reed Exhibitions. With a strong background in leveraging AI-driven technology to optimize product decisions and enhance client relationships, Lucy has demonstrated a consistent ability to drive sales and inform strategic decision-making across the retail sector. Lucy holds a BA in English and History from the University of Leicester.