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Rachel Piggott MBA is a seasoned marketing professional with extensive experience across various sectors, including healthcare, tourism, and charity. Currently serving as a CRM Strategist at Edit since July 2022, Rachel collaborates with prominent brands to achieve long-term marketing objectives. Prior roles include Head of Marketing at the British Heart Foundation, where Rachel led initiatives that integrated brand and direct response campaigns to fund vital health breakthroughs. With additional experience as Campaign Director at the National Caravan Council, Marketing Manager at Glyndebourne Festival Opera, and a significant tenure at Tourism New Zealand, Rachel has demonstrated a strong ability in strategic planning, brand development, and integrated marketing communication. Rachel holds an MBA in Strategic Marketing from the University of Hull and has consulted for various international clients on branding and marketing strategies.