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Bing Bai °×±ù is an experienced academic and professional in the field of management science, currently pursuing a Doctor of Philosophy (PhD) at the University of Montpellier since November 2020. Bing has served as a Teaching Assistant at EDHEC Business School and held positions such as External Lecturer and Research Assistant at Montpellier Business School. Additionally, Bing worked as a Temporary Lecturer and Research Assistant at Universit¨¦ de Montpellier. In the corporate sector, Bing has experience as a PR Officer with Ritual Projects and as a Sales Associate at UNIQLO. Prior academic credentials include a Master's degree in Management Studies and Research from IAE Montpellier, completed in November 2020.