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Zeynep Ege Dura has extensive leadership experience in marketing and e-commerce, currently serving as Head of Marketing, Product, CX and CRM at Edenred Türkiye since December 2018. Prior roles include E-commerce Director at DeFacto and Ziylan Group, where Zeynep managed growth and profitability agendas. Previous positions featured Sales Director at limango (Otto Group), Marketing and Sales Director at Inci Deri, and Managing Partner at Sanitas İlaç ve Sağlık Mal. San. ve Tic. AŞ, achieving significant market share growth. Zeynep's experience also includes brand management at Philip Morris International and various marketing roles at BP, as well as initial tenure at Dogus Medya and The Coca-Cola Company. Zeynep holds a Master's Degree in Business Administration and a Bachelor's Degree in International Relations and Political Science, both from Boğaziçi University.