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Ines Aoufi is a digital analytics consultant at fifty-five since January 2023 and the founder of IA Design since January 2021. Previous experience includes a role as a business analyst at SFR from September 2019 to September 2020, where responsibilities included conducting market studies in collaboration with Survey Research Institute. Ines also served as a junior web marketing and communication officer at AXA France from September 2018 to June 2019, focusing on communication planning and content creation. Earlier positions include project coordinator at AXA France from September 2017 to June 2018, and marketing assistant at Fittea by fitvia from April 2017 to August 2017. Ines has a Master's in Marketing and Data Analytics from NEOMA Business School and a Master's degree from OMNES Education.