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William Beach-Thomas is a seasoned professional with extensive experience in national account management and business development. Currently serving as National Account and Catering Manager at Eden Springs (UK) Limited since December 2013, William focuses on winning new accounts in the Water and Coffee sectors while leading a dedicated team. Previous roles include Head of Catering Accounts at Kafevend, where success was achieved in transitioning clients and expanding the customer base, and National Account Manager at Carte Blanche Greetings Ltd, managing significant client accounts. William has a strong background in sales management from tenures at Mars and Cuprinol, complemented by educational qualifications in Business and Finance from the University of Plymouth and Hereford Technical College.