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Natalia Maidana is a seasoned digital marketing professional with extensive experience across various leading agencies, including Edelman as Digital Lead since January 2024, and previous roles at LUGO as Head of Digital and BBDO Argentina as Brand Lead, where responsibilities included developing and executing 360° advertising campaigns and negotiating contracts with key clients. With a strong focus on digital and traditional communication strategies, Natalia has worked with notable clients such as CONMEBOL, Danone, and Essity. Educational credentials include a BSc in Social Communication and Advertising from Pontificia Universidad Católica Argentina and a certification in Data Science from Acámica.