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Karim Ahmed has a diverse work experience in the field of brand consulting and analytics. Karim started their career as a Brand Manager at Chupa Chups in 2001, and later worked as an Account Group Director at Millward Brown from 2004 to 2009. From 2010 to 2011, they served as a Global Account Director for PepsiCo at Millward Brown. Ahmed then joined Hall & Partners in 2011 as a Partner, where they specialized in brand engagement and communications research. In 2016, they moved to Edelman Data & Intelligence (DxI) as the EVP - Head of New York, responsible for helping clients build and strengthen their relationships with their audiences. In 2018, Ahmed took on the role of Global Client Insights and Analytics Lead at Edelman Data & Intelligence (DxI). Overall, they have a breadth of experience in marketing analytics, primary research, social media analysis, and business sciences.

Karim Ahmed completed their Master's degree in Marketing/Business Management from the University of Paris I: Panthéon-Sorbonne between 1996 and 2001.