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Friederike Smith is an experienced account executive currently working at Ecologi since January 2023, focusing on funding carbon avoidance projects and global tree planting initiatives. Previously, Friederike held multiple roles at Channel Bakers from April 2020 to January 2023, including account executive, account manager, associate account manager, and senior advertising specialist, managing over 40 accounts and contributing to business growth through client management and training programs. Prior to that, work experience included serving as a customer and trading manager at Sainsbury's, and food and beverage assistant roles at Ibérica Restaurants and Hilton. Educational background includes a Bachelor's degree in Hospitality and Tourism Management and Spanish from the University of Strathclyde, complemented by a year of study at Universitat d'Alacant.