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Mustafeed Zaman, PhD, serves as a Research Associate Professor of Digital Marketing at EM Normandie Business School since May 2019, leading courses in Digital Marketing and e-Commerce Management at both Master's and undergraduate levels, while also overseeing several related subjects. In addition to this role, Mustafeed Zaman holds the position of Associate Researcher at the University of Perpignan's CRESEM laboratory, focusing on Resources and Territories. Co-founder of Upnotion, an AI and digital marketing platform, Mustafeed Zaman has also contributed globally as an External Examiner and Visiting Professor at various institutions, including the University of Salford and Eötvös Loránd University. Mustafeed Zaman's academic credentials include a Ph.D. in Management Sciences from IAE France and multiple degrees in Management and Hospitality.